Resume for Jessica Gorbett

Experience
‍

9 Embers

UI Developer

July 2025 – Present

Design and develop Rock RMS products and client experiences while contributing to client strategy, internal processes, sales, and marketing.

Developed multiple Rock RMS products within the first year of learning the platform, including a reusable website theme and Rock Mobile app package.
Developed workflows and mapped business and client processes in Figma to clarify requirements, improve processes, and guide implementation.
Supported sales calls by helping identify client needs, define technical solutions, and communicate project scope and approach.
Led 9 Embers rebrand and ongoing marketing strategy, including website design, messaging, positioning, and supporting marketing initiatives.

University of Houston

Director of Online Marketing

Oct 2024 – July 2025

Led digital strategy, user experience, and web development for the Division of Energy & Innovation

Redesigned and differentiated web presence for Energy and Innovation arms, aligning with distinct strategic objectives and audiences.
Filled process gaps by creating content, developing workflows, and establishing best practices where none previously existed.
Oversaw a cross-functional web team, including a developer, student workers, writer, and collaborated closely with subject matter experts to prioritize and execute initiatives.
Co-managed the CMS and led editor training and support, improving content quality, governance, and accessibility across the division.

Texas Southern University

Sr Web UX Developer

Mar 2024 – Oct 2024

Brought in to improve website strategy, UX, and CMS operations for a decentralized content environment.

Proposed and led a CMS migration to modernize the web platform and improve usability.
Designed and implemented a new design system to support brand authenticity.
Developed CMS training resources and empowered editors to manage decentralized content.
Audited web content and forms, improving UX and accessibility.

Sam Houston State University

User Experience Manager

May 2023 – Mar 2024

Established the university’s first UX team within IT to support user-centered design across digital systems and services.

Founded and led a multidisciplinary team (2 full-time, 3 part-time) focused on research, content, design, accessibility, and training.
Defined UX strategy for enterprise digital services, including intranet improvements, software optimization, and student onboarding journey.
Collaborated with IT leadership to prioritize and launch user-centered improvements across campus.

User Experience Developer

Oct 2021 – May 2023

Served as a UX lead across Finance & Operations and Information Technology, supporting service design, research, and digital process improvements during a major campus realignment.

Conducted user research and usability testing for internal tools, including technology acquisition and service request forms.
Facilitated design workshops to improve complex workflows and IT’s service catalog.
Developed a centralized product catalog to streamline approvals and reduce software duplication.
Collaborated with business analysts to assess department needs and recommend automated solutions.
Bridged front-end development, UX design, and service research in a cross-functional, solo UX practitioner role.

Web & Media Developer III

Jun 2019 – Oct 2021

Supported 24 departments by improving digital communication and operational web content.

Rewrote and restructured department websites with a focus on usability and audience clarity.
Interpreted complex services and processes into accessible, user-friendly formats.
Balanced content strategy with hands-on front-end development and accessibility improvements.

Student Asst - Graphic Designer

Jan 2018 – Jun 2019

Delivered marketing and communication materials for Public Safety Services, including print, web, and signage.

Designed digital content to simplify campus parking and safety systems.
Created reports, forms, and signage that supported outreach and compliance.
Rebuilt police web content and designed the Campus Security Authority form for federal compliance.

Skills

User Experience / Product Design

Conducting qualitative and quantitative user research.
Applying of user-centered design principles.
Applying W3C accessibility standards.
Developing of wireframes, prototypes, and user flows.
Knowledge of human usability and responsive design.
Planning and conducting usability testing.
Creating content plans and site maps.

Development

Developing Rock RMS website themes using Lava, HTML, CSS, JavaScript, and Bootstrap.
Building Rock Mobile experiences using Lava and XAML.

Communication

Translating ministry and business needs into clear UX and development requirements.
Distilling complex technical concepts for nontechnical audiences.
Presenting technical information, requirements, and recommendations to clients, stakeholders, and leadership.
Facilitating recurring client and retainer meetings to review priorities, resolve questions, and coordinate ongoing work.

Business

Analyzing business processes, ministry needs, and technical requirements
Mapping end-to-end workflows to identify opportunities for improvement.
Defining scope and balancing user experience, technical constraints, timelines, and maintainability.
Designing and improving workflows to support operational and ministry processes.
Managing projects, coordinating work, and prioritizing development needs.
Referencing data to support design and business decisions.

Tools

Content Management System

Rock RMS

Relationship Management System

Cascade CMS

Content Management System

dotCMS

Content Management System

Modern Campus CMS

Content Management System

Creative

Figma

UI Design, Prototyping, & Diagramming

Adobe Illustrator

Vector Design

Adobe Photoshop

Photo Editing

Adobe InDesign

Layout Design

Adobe Acrobat Pro

PDF Forms & Accessibility

Font Awesome

Cloud Icon Library

Analytics

Google Analytics

Web Analytics

Microsoft Clarity

Web Analytics

Data Studio (Looker Studio)

Reports for Web Analytics

SiteImprove

Quality Assurance Analytics

Productivity

Asana

Project Management

Hive

Project Management

LucidChart

Collaborative Diagramming

LucidSpark

Collaborative Whiteboard

Microsoft Forms

Online Form

Microsoft Office

Office Productivity & Presentation

Qualtrics

Online Surveys & Forms

SharePoint

Database & Workflow Dashboard

Visual Studio Code

HTML, CSS, JS Text Editing

Achievements

Rock Star, September 2026

Recognized by the Spark Development Network for contributions to the Rock RMS community.

High-Potential Employee Leadership Academy Participant, 2023-2024

The High Potential Employee Leadership Academy is a 9-month experience that involves a series of monthly development sessions that address key leadership topics and specific focus groups.

Spotlight of Staff Award, Sept 2021

Spotlight on Staff is awarded monthly to an employee that goes above and beyond at Sam Houston State University. The employees are nominated by their peers and selected through a popular vote by the Staff Senate News and Networking Committee.

Adobe Design Achievement Semi-Finalist, July 2018

The Adobe Design Achievement Awards are how students and emerging creators the world over get feedback, earn recognition, and build their creative networks so they can launch their careers.

Resume

Education

User Experience Certification

Bachelor of Fine Arts in Graphic Design

Experience
‍

Skills

Tools

Achievements

Resume

Education

User Experience Certification

Bachelor of Fine Arts in Graphic Design

Experience‍

Skills

Tools

Achievements

Experience
‍